The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make ends meet in the depths of the 1930s, but the smaller prototypes he had made of things like ironing boards and ladders had superb potential while children’s toys. He named the business Profano after two Danish sayings, leg and godt, that means “play very well. ”
In 1958, he made the iconic profano brick lego store sets with pontoons inside that makes it interlock to lego parts. This groundbreaking innovation changed distinguishly the company and allowed it to grow at an unbelievable pace.
By 1960s, Lego had enhanced its world-wide reach and began producing toys within license in North America through an arrangement with luggage maker Samsonite. The company also launched selling pieces with all the bits had to build a particular model, and introduced devoted themes which includes Space (with astronaut minifigures), Castle, City (later has been renowned Seglar City), and FabuLand.
In the 1970s, Lego had taken a remarkable step forward using its introduction of Lego numbers that had movable legs and arms. The company also began using more plastic-type and bringing out larger obstructions for youngsters, a collection called Duplo. In the eighties, Lego’s revenue grew at a remarkable rate of ten percent annually, in spite of overall doll industry sales growth slowing.
Today, Seglar is a massive global business with gross income of over $5. almost 8 billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less like a ruthlessly business giant plus more like an good old family good friend.